audere (latin, verb) - ow-dare-ay
- dare/have courage (to go/do), act boldly, venture, risk
- intend, be prepared
It’s an odd word - one that modern day marketing genius Naomi Christopher once advised us to “change immediately” - but despite the fact it’s almost inevitable to mispronounce, it defines what we’re all about more succinctly than anything in English.
Five short letters that stand for changing the game.
As a business coach who has been consulting to financial advisers, brokers and accountants for two decades, the turning point in this journey of mine came in 2012.
I began to take an interest in this technology start-up scene, full of self-motivated people keen to create online businesses that solved real world problems, delivered better outcomes and made the world a bit of a better place.
I got involved, becoming Managing Partner of a start-up business called Corporate to Freedom.
The business worked with corporate employees desperate to escape, helping them learn the skills to start online, lifestyle businesses more cheaply, quickly and with less risk. It was another learning experience and a glimpse into 1,000 very different next-generation business models.
It was a game-changing insight into the way the new generation of business are made, providing me with skills and insight many of my peers don’t have.
For a variety of reasons – legislation, administration and lack of focus by advisory business owners – most businesses I saw were lagging way behind when it came to embracing technology and being able to do more with less. Many had abandoned the idea of innovation or even keeping pace with change, maintaining the same business model and operational methods that they’d had for the past years (sometimes decades). Many resented the changes being forced upon them, and had buried themselves in the sand, seemingly in defiance of the encroaching tide.
Meanwhile, the world of both consumers and business was shifting.
That was the start of making it my area of expertise to help great advisers build business models that can scale.
That was the moment the idea of Audere was born, with a clear vision.
We're changing the game of financial advice, to solve more people’s money issues with greater ease.
Our mission is simple. We enable great advisers to solve the business model issues restricting their impact, curtailing their growth and stopping them from doing the work they love.
We’re building the SME advice business models of the future, through the avenue of providing game-changing business coaching for advisers, brokers & accountants.
If you’re an advice professional trying to deliver great advice to more clients, you’ll know how hard it’s become to build a great business. Disruption, legislation, media noise and constant change is battering even the very best.
It’s getting harder to find great leads and onboard them effectively. Confusing to know how to market and know what clients are looking for online. Challenging to know what tech to use and how to manage your client base efficiently. Hard to recruit great, motivated staff who will drive your business forward. Impossible to find the time to bring it all together and build a business that will provide you the freedom all entrepreneurs start out aiming for.
Here’s what we are all about delivering.
Strategies to generate more leads, convert them to clients with less friction and create advocates of your business faster.
Next generation client servicing models, providing the means to create profit across multiple market segments and deliver service that really wows.
Systems to better leverage the talent within your team, systematise your business with greater ease, use technology better and rock productivity like never before.
So, the ‘why’ of this program is all about providing advisers with genuine intention to help people achieve financial freedom within their lifetime, to implement business models to overcome these constraints.
Audere isn’t about me though. It’s about a wider collection of people all seeking the same outcomes.
Our extensive network of business partners who share in our vision.
Our community of subscribers who look to the future of advice with excitement.
And most of all, the tribe of pioneers we call clients and Leveraged pioneers.
They’re what make us what we are.
They’re what will make advice available to everyone.