The Trouble With Pricing Risk

Aug 14, 2019

 

 

I'm going to tread very carefully with this topic...

 

Whenever there are times of change (particularly when it's not absolutely clear whether the change truly benefits clients, let alone those who serve them), emotions can run high.

 

However, I do feel the need...

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Is the answer to demotivation really about finding the "WHY"?

Aug 07, 2019
 

 

 

I want to share a little story about a recent conversation I had with Chiēf Brabon from the 'Original Boot Camp'*.

 

Those who came the last Excelerator in Sydney will have heard Chief speak firsthand.

 

This conversation, had as the morning sun was rising over another...

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The 5-Step Escalation Process

Jul 31, 2019
 

 

 

Quicken the process from first appointment to advice delivery & your business getting paid.

 

 

In coaching businesses, when we notice that there are issues with efficiency, effectiveness and in particular cash flow we will take a...

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The 5 Challenges in Marketing Advice

Jul 25, 2019
 

If you've been marketing advice for more than a period of time, you'll probably know it's not the same as marketing widgets.

 

Often people hit these barriers because they don't understand that there are five reasons why marketing advice must be done differently.

 

And what I'd like to...

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How 8 hours can change your AFSL

Jul 17, 2019

 6 min read.

 

By Andy Marshall*

What type of AFSL, what type of business would you have if you were able to free up 8 hours a week?

 

It seems the answer is one that has :

  • Focus
  • Increased profitability
  • Happier engaged fee-paying clients of the right type
  • A business that...
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Pricing & The Importance of Loss.

Jul 10, 2019
 

 

This book was gifted to me a while ago and as you can see by the dog ears, it is by far one of my favourites. 

 

It's called 'Priceless: The Myth of Fair Value' by William Poundstone.

 

I've read it many, many times and I think right here and now given...

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I Can't Blog !

Jul 03, 2019

So you're not you're not comfortable writing blogs?

Maybe you feel you can't tell a story, or don't have the right to tell people what to do?

Maybe you don’t want to "bug" them. You’d rather just get on with doing what you do and let them extol your virtues.

Humility is one thing....

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The 5 Most Common Pricing Mistakes

Jun 26, 2019
 

Pricing is one of those topics where you start off talking about pricing, next thing you know you find yourself swiftly progressing to service offers, client engagement and value propositions and....

Still, pricing is one of the most important things to get right.

It's so...

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Should I Write My Own Website Copy?

Jun 19, 2019

The question, "Should I write my own marketing copy?" comes through to me at least once or twice a month. Recently though, it's happened with increasing frequency.

I'm always a little torn on this one, so much so I wanted to share my own experiences with producing great...

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True Value

Jun 12, 2019
It was 2007. It was snowing.
 
If you've ever been to Amsterdam in the snow, you'll know it's a magical place. Lots of time in warm bars drinking tall glasses of beer, eating pickled herring, and just generally wandering around what is a beautiful city.
 
But something got us that...
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