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The 5 Most Common Pricing Mistakes

Jun 26, 2019
 

Pricing is one of those topics where you start off talking about pricing, next thing you know you find yourself swiftly progressing to service offers, client engagement and value propositions and....

Still, pricing is one of the most important things to get right.

It's so...

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Should I Write My Own Website Copy?

Jun 19, 2019

The question, "Should I write my own marketing copy?" comes through to me at least once or twice a month. Recently though, it's happened with increasing frequency.

I'm always a little torn on this one, so much so I wanted to share my own experiences with producing great...

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True Value

Jun 12, 2019
It was 2007. It was snowing.
 
If you've ever been to Amsterdam in the snow, you'll know it's a magical place. Lots of time in warm bars drinking tall glasses of beer, eating pickled herring, and just generally wandering around what is a beautiful city.
 
But something got us that...
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Stop Worrying About Marketing & Start Adding Value

Jun 05, 2019
 

Do you ever hesitate when sending out an email broadcast to clients?

Maybe you worry that it’s an imposition, another “marketing” email in their already overflowing inbox?

Maybe you feel like the only emails your clients should get from you are the kind that are written to them...

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When It All Gets Too Much

May 29, 2019
 

 

I'm an emotional person. I have big ups. but I have big downs.

When I'm down it all seems like I'm walking down a road in the desert with no end. Just miles and miles of the same old stuff.

I start thinking about all the people I'm not friends with anymore. The family I wish I had. The...

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The Troublesome Question of CRMs

May 22, 2019

When I was a kid, I yearned for a Swiss Army knife. 

You know the ones; red, all sorts of attachments coming in various shapes and sizes, some with six attachments, other with sixty.

When I actually got one, it was an anticlimax.

The reality of a Swiss Army knife is it's a tool that doesn't...

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Tips for Doing Everything Faster

May 15, 2019

(5 min read)

Today, whilst walking the dog, I wrote a blog; this blog.

I also sent a series of instructions to my team so I didn't become the bottleneck in the system and issued detailed instructions for our marketing team to develop 20 new program modules and update landing pages on our...

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The Truth About Digital Marketing & Advice Firms

May 08, 2019

 

6 min read

Of all the untruths spoken about generating leads for advice firms, that it can be completely automated is one of the biggest.

The point of digital marketing as an advice firm isn't to replace your current lead generating activities. The point is to supplement the manual...

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The Pricing Trap

May 02, 2019
I don't know if you're a music fan, but when I was younger I was into electronic music, and one band I liked was New Order.

In 1983 they released a 12' single called Blue Monday. Great song, which went on to be the best selling 12' of all time.

The only problem was; due to the amazing sleeve...
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Why Marketing Matters Most For Advice Firms in 2019 - Part 2

Apr 24, 2019

In Part 1, I shared with you why I think mastering marketing your advice is key to a successful 2019.

In Part 2, I want to share how to do it. 

The good news is it's actually a lot easier than most realise.

All you need to do is to look for ways to add value to your clients every fortnight;...

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