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Practical insights to help run a better advice business.

 

The 5 Most Common Pricing Mistakes

Pricing is one of those topics where you start off talking about pricing, next thing you know you find yourself swiftly progressing to service offers, client...

Should I Write My Own Website Copy?

The question, "Should I write my own marketing copy?" comes through to me at least once or twice a month. Recently though, it's happened...

True Value

It was 2007. It was snowing.   If you've ever been to Amsterdam in the snow, you'll know it's a magical place. Lots of time in warm bars drinking tall glasses of...

Stop Worrying About Marketing & Start Adding Value

Do you ever hesitate when sending out an email broadcast to clients? Maybe you worry that it’s an imposition, another “marketing” email in their already...

When It All Gets Too Much

  I'm an emotional person. I have big ups. but I have big downs. When I'm down it all seems like I'm walking down a road in the desert with no end. Just miles and...

The Troublesome Question of CRMs

When I was a kid, I yearned for a Swiss Army knife.  You know the ones; red, all sorts of attachments coming in various shapes and sizes, some with six attachments,...

Tips for Doing Everything Faster

(5 min read) Today, whilst walking the dog, I wrote a blog; this blog.I also sent a series of instructions to my team so I didn't become the bottleneck in the system...

The Truth About Digital Marketing & Advice Firms

  6 min read Of all the untruths spoken about generating leads for advice firms, that it can be completely automated is one of the biggest.The point of digital...

The Pricing Trap

I don't know if you're a music fan, but when I was younger I was into electronic music, and one band I liked was New Order.In 1983 they released a 12' single called...

Why Marketing Matters Most For Advice Firms in 2019 - Part 2

In Part 1, I shared with you why I think mastering marketing your advice is key to a successful 2019. In Part 2, I want to share how to do it.  The good news is it's...

Why Marketing Matters Most For Advice Firms in 2019 - Part 1

2019 is going to be the year that marketing really matters for advice firms. However, it may not be new clients you need to focus on most. It's your existing ones, and I'd...

3 Service Offer Questions To Be Ready To Answer

When it comes to your service offer, over the next 12 months, there are three questions you need to be prepared to answer. Your clients may never actually ask these...
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