Should I Write My Own Website Copy?

Jun 19, 2019

The question, "Should I write my own marketing copy?" comes through to me at least once or twice a month. Recently though, it's happened with increasing frequency.

I'm always a little torn on this one, so much so I wanted to share my own experiences with producing great...

Continue Reading...

True Value

Jun 12, 2019
It was 2007. It was snowing.
 
If you've ever been to Amsterdam in the snow, you'll know it's a magical place. Lots of time in warm bars drinking tall glasses of beer, eating pickled herring, and just generally wandering around what is a beautiful city.
 
But something got us that...
Continue Reading...

Stop Worrying About Marketing & Start Adding Value

Jun 05, 2019
 

Do you ever hesitate when sending out an email broadcast to clients?

Maybe you worry that it’s an imposition, another “marketing” email in their already overflowing inbox?

Maybe you feel like the only emails your clients should get from you are the kind that are written to them...

Continue Reading...

When It All Gets Too Much

May 29, 2019
 

 

I'm an emotional person. I have big ups. but I have big downs.

When I'm down it all seems like I'm walking down a road in the desert with no end. Just miles and miles of the same old stuff.

I start thinking about all the people I'm not friends with anymore. The family I wish I had. The...

Continue Reading...

The Troublesome Question of CRMs

May 22, 2019

When I was a kid, I yearned for a Swiss Army knife. 

You know the ones; red, all sorts of attachments coming in various shapes and sizes, some with six attachments, other with sixty.

When I actually got one, it was an anticlimax.

The reality of a Swiss Army knife is it's a tool that doesn't...

Continue Reading...

Tips for Doing Everything Faster

May 15, 2019

(5 min read)

Today, whilst walking the dog, I wrote a blog; this blog.

I also sent a series of instructions to my team so I didn't become the bottleneck in the system and issued detailed instructions for our marketing team to develop 20 new program modules and update landing pages on our...

Continue Reading...

The Truth About Digital Marketing & Advice Firms

May 08, 2019

 

6 min read

Of all the untruths spoken about generating leads for advice firms, that it can be completely automated is one of the biggest.

The point of digital marketing as an advice firm isn't to replace your current lead generating activities. The point is to supplement the manual...

Continue Reading...

The Pricing Trap

May 02, 2019
I don't know if you're a music fan, but when I was younger I was into electronic music, and one band I liked was New Order.

In 1983 they released a 12' single called Blue Monday. Great song, which went on to be the best selling 12' of all time.

The only problem was; due to the amazing sleeve...
Continue Reading...

Why Marketing Matters Most For Advice Firms in 2019 - Part 2

Apr 24, 2019

In Part 1, I shared with you why I think mastering marketing your advice is key to a successful 2019.

In Part 2, I want to share how to do it. 

The good news is it's actually a lot easier than most realise.

All you need to do is to look for ways to add value to your clients every fortnight;...

Continue Reading...

Why Marketing Matters Most For Advice Firms in 2019 - Part 1

Apr 18, 2019

2019 is going to be the year that marketing really matters for advice firms. However, it may not be new clients you need to focus on most.

It's your existing ones, and I'd like to help make it simple for you.

I'm going to break this down into two parts; the why and the how and, if you decide once...

Continue Reading...
1 2 3 4 5 6 7 8
Close

50% Complete

Become a subscriber

As well as being notified of new content, you'll also receive new of special stuff I only share with subscribers