Today's blog is incredibly short and focused on one simple question.
Frequency. It's happening regularly.
Putting, aside that the messaging is all over the place that frequency is very deliberate.
In times of crisis, the way we communicate becomes more important.
When people are scared, higher reasoning takes a backseat to more base motivations like fear, anger, frustration.
That's one reason why, in times of stress, great communicators do certain things differently. They:
This can often mean the difference between panic and relative calm, which brings me the next question right here now.
I'm guessing like most of the businesses I spoke to, you're on the phone a lot, answering queries - which is great and we're already seeing the positive feedback on this all over the place.
This is what I know most of you do really well and you've been asking to be allowed to for a while now.
But I want to share one thing.
A little piece every day to your entire client base replicated your efforts across all those who are worried but not sharing it with you.
To me, this client communications piece is one of six key areas to focus on right now.
We know most businesses haven't communicated with existing clients in a marketing sense regularly enough.
You can put aside that fear that you'd be "bothering" them or filling their inbox.
Now is the time to on a regular basis, weekly, every couple of days, maybe even daily, share something short, sharp, clear...
There are many opportunities popping up right now in an otherwise terrible situation but this one is one of the bigger ones.