Pricing & The Importance of Loss.

Jul 10, 2019
 

 

This book was gifted to me a while ago and as you can see by the dog ears, it is by far one of my favourites. 

 

It's called 'Priceless: The Myth of Fair Value' by William Poundstone.

 

I've read it many, many times and I think right here and now given...

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I Can't Blog !

Jul 03, 2019

So you're not you're not comfortable writing blogs?

Maybe you feel you can't tell a story, or don't have the right to tell people what to do?

Maybe you don’t want to "bug" them. You’d rather just get on with doing what you do and let them extol your virtues.

Humility is one thing....

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The 5 Most Common Pricing Mistakes

Jun 26, 2019
 

Pricing is one of those topics where you start off talking about pricing, next thing you know you find yourself swiftly progressing to service offers, client engagement and value propositions and....

Still, pricing is one of the most important things to get right.

It's so...

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Should I Write My Own Website Copy?

Jun 19, 2019

The question, "Should I write my own marketing copy?" comes through to me at least once or twice a month. Recently though, it's happened with increasing frequency.

I'm always a little torn on this one, so much so I wanted to share my own experiences with producing great...

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True Value

Jun 12, 2019
It was 2007. It was snowing.
 
If you've ever been to Amsterdam in the snow, you'll know it's a magical place. Lots of time in warm bars drinking tall glasses of beer, eating pickled herring, and just generally wandering around what is a beautiful city.
 
But something got us that...
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Stop Worrying About Marketing & Start Adding Value

Jun 05, 2019
 

Do you ever hesitate when sending out an email broadcast to clients?

Maybe you worry that it’s an imposition, another “marketing” email in their already overflowing inbox?

Maybe you feel like the only emails your clients should get from you are the kind that are written to them...

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When It All Gets Too Much

May 29, 2019
 

 

I'm an emotional person. I have big ups. but I have big downs.

When I'm down it all seems like I'm walking down a road in the desert with no end. Just miles and miles of the same old stuff.

I start thinking about all the people I'm not friends with anymore. The family I wish I had. The...

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The Troublesome Question of CRMs

May 22, 2019

When I was a kid, I yearned for a Swiss Army knife. 

You know the ones; red, all sorts of attachments coming in various shapes and sizes, some with six attachments, other with sixty.

When I actually got one, it was an anticlimax.

The reality of a Swiss Army knife is it's a tool that doesn't...

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Tips for Doing Everything Faster

May 15, 2019

(5 min read)

Today, whilst walking the dog, I wrote a blog; this blog.

I also sent a series of instructions to my team so I didn't become the bottleneck in the system and issued detailed instructions for our marketing team to develop 20 new program modules and update landing pages on our...

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The Truth About Digital Marketing & Advice Firms

May 08, 2019

 

6 min read

Of all the untruths spoken about generating leads for advice firms, that it can be completely automated is one of the biggest.

The point of digital marketing as an advice firm isn't to replace your current lead generating activities. The point is to supplement the manual...

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