This book was gifted to me a while ago and as you can see by the dog ears, it is by far one of my favourites. 

It's called 'Priceless: The Myth of Fair Value' by William Poundstone.

I've read it many, many times and I think right here and now given...

So you're not you're not comfortable writing blogs?

Maybe you feel you can't tell a story, or don't have the right to tell people what to do?

Maybe you don’t want to "bug" them. You’d rather just get on with doing what you do and let them extol your virtues.

Humility is one thing....

Pricing is one of those topics where you start off talking about pricing, next thing you know you find yourself swiftly progressing to service offers, client engagement and value propositions and....

Still, pricing is one of the most important things to get right.

It's so...

The question, "Should I write my own marketing copy?" comes through to me at least once or twice a month. Recently though, it's happened with increasing frequency.

I'm always a little torn on this one, so much so I wanted to share my own experiences with producing great...

Do you ever hesitate when sending out an email broadcast to clients?

Maybe you worry that it’s an imposition, another “marketing” email in their already overflowing inbox?

Maybe you feel like the only emails your clients should get from you are the kind that are written to them...

I'm an emotional person. I have big ups. but I have big downs.

When I'm down it all seems like I'm walking down a road in the desert with no end. Just miles and miles of the same old stuff.

I start thinking about all the people I'm not friends with anymore. The family I wish I had. The...

When I was a kid, I yearned for a Swiss Army knife. 

You know the ones; red, all sorts of attachments coming in various shapes and sizes, some with six attachments, other with sixty.

When I actually got one, it was an anticlimax.

The reality of a Swiss Army knife is it's a tool that doesn't...