Do you ever hesitate when sending out an email broadcast to clients?
Maybe you worry that it’s an imposition, another “marketing” email in their already overflowing inbox?
Maybe you feel like the only emails your clients should get from you are the kind that are written to them...
I'm an emotional person. I have big ups. but I have big downs.
When I'm down it all seems like I'm walking down a road in the desert with no end. Just miles and miles of the same old stuff.
I start thinking about all the people I'm not friends with anymore. The family I wish I had. The...
When I was a kid, I yearned for a Swiss Army knife.
You know the ones; red, all sorts of attachments coming in various shapes and sizes, some with six attachments, other with sixty.
When I actually got one, it was an anticlimax.
The reality of a Swiss Army knife is it's a tool that doesn't...
(5 min read)
Today, whilst walking the dog, I wrote a blog; this blog.
I also sent a series of instructions to my team so I didn't become the bottleneck in the system and issued detailed instructions for our marketing team to develop 20 new program modules and update landing pages on our...
Of all the untruths spoken about generating leads for advice firms, that it can be completely automated is one of the biggest.
The point of digital marketing as an advice firm isn't to replace your current lead generating activities. The point is to supplement the manual...
In Part 2, I want to share how to do it.
The good news is it's actually a lot easier than most realise.
All you need to do is to look for ways to add value to your clients every fortnight;...
2019 is going to be the year that marketing really matters for advice firms. However, it may not be new clients you need to focus on most.
It's your existing ones, and I'd like to help make it simple for you.
I'm going to break this down into two parts; the why and the how and, if you decide once...
When it comes to your service offer, over the next 12 months, there are three questions you need to be prepared to answer.
Your clients may never actually ask these questions. Doesn't mean they're not thinking about them.
Should the regulator want to know the answers, you'll be glad you prepared...
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In 1983 they released a 12' single called Blue Monday. Great song, which went on to be the best selling 12' of all time.
The only problem was; due to the amazing sleeve...