If you’re an adviser, broker, senior accountant or other “front stage”, client facing member of a team responsible for delivering face to face value and generating opportunities, and you’re spending time ticking off completed tasks in workflow, I need to share something.
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Imagine you’re a business offering a service that 85% of the market don’t seem to want.
That’s not great. It’s also not terrible. 15% market share we can work with.
Now imagine 50% of the 15% who do want what you offer drop out of the sales process at the first step in the...
So I’m not a “get mad” kinda person, and certainly not in a professional sense.
This question though had me simmering in my own juices all the way over Christmas.
If you’ve ever been challenged on price (I’m guessing you have, even indirectly at least once, right?),...
“We’ll build you a website that converts”, goes the promise.
“Fantastic”, goes the voice in your head, “If I can get a great website that cracks my value proposition, has awesome copy, great images and lots of unicorns dancing on rainbows I’ll have a...
Have you ever had one of those LinkedIn messages from someone you don’t know inviting you to connect?
You have no idea who they are, but “what the heck”, you say, and click the Accept button. I like strangers. Some of my best friends started out as strangers.
Literally minutes...
One prospect wants your advice like a thirsty man in a drought.
Another seems completely uninterested despite the financial mess you can see they are in.
Same approach. Same meeting. Same scope of advice.
Totally different outcome.
Are you interested in why?
For those of you working with Gen X...
Steve Jobs was once quoted as saying, “We hire smart people so they can tell us what to do”
If you’re a cutting edge, global tech leader with deep pockets, top of your game and seeking to stay that way by attracting premium executive talent, it’s probably great advice.
If...
If you have targets to hit before Christmas and you’re looking for the path of least resistance from a marketing perspective, give me three minutes and I’ll share a killer technique for finding opportunities hidden in plain sight.
Most importantly, when you nail this, it will fuel the...
Opinions about how to build an advice value proposition are a bit like spleens.
Every has one, but not many people are expert enough to tell you how they really work.
Ok, so it’s not my best analogy, but here’s the important bit…
It’s not whether it sounds good, looks...
Another thing we spoke about is getting confident out there. And one of the challenges is of you trying to create content, it can be time-consuming right? But, I’m guessing every day, every week you probably read a bunch of great stuff. You read this article, you read that...
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