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“We’ll build you a website that converts”, goes the promise. “Fantastic”, goes the voice in your head, “If I can get a great website...

Have you ever had one of those LinkedIn messages from someone you don’t know inviting you to connect? You have no idea who they are, but “what the heck”,...

One prospect wants your advice like a thirsty man in a drought. Another seems completely uninterested despite the financial mess you can see they are in. Same approach....

Steve Jobs was once quoted as saying, “We hire smart people so they can tell us what to do” If you’re a cutting edge, global tech leader with deep...

If you have targets to hit before Christmas and you’re looking for the path of least resistance from a marketing perspective, give me three minutes and I’ll...

Opinions about how to build an advice value proposition are a bit like spleens. Every has one, but not many people are expert enough to tell you how they really work. Ok,...

Another thing we spoke about is getting confident out there. And one of the challenges is of you trying to create content, it can be time-consuming right? But, I’m...

I’d love to share more about the flaws in the way many advice firms approach their service offers, and the tweaks that can be made to turn them into something more...

Today, I want to talk a little strategy for approaching potential strategic partners which flips the traditional model on its head and actually has a higher success...

There’s a saying I love to share when it’s appropriate. “Learning is a spiral. Mastery requires deep, repeat practice” Martial artists will get it...

Let’s talk about the first 90 days of a client’s life in your business. How important are those first days to the relationship? How important are they to...

“So Mr/ Ms Adviser, let me just clarify this a little” “If I understand right, the level of service I’m going to get is defined by how much money...