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Practical insights to help run a better advice business.

Closing Slow

    We're coming to the close of the first appointment. I can FEEL it. It's been good.   The clients in front of me have been on a rollercoaster. From the...

Fee Sensitivity Doesn't Exist

    One of THE best books I've ever bought on the subject of the relation between value and fees is Priceless by William Poundstone.   Over these next couple...

Why Wait?

    Back in the day, I did a lot of work in the "lifestyle financial planning" space.   Anyone who spent time around MLC will know what I'm talking about. It...

Before we meet...

    Minute-for-minute there are two mini-projects I can do with firms that generate as close to instant ROI as is possible.   The first is audio file noting...

How to trim your first appointment

    Early last year I wrote a blog sharing my experiences of running a live event at Bridgeclimb in Sydney and what it taught me about the power of client...

Put your Deck Away

    Do you enjoy prefer new clients or existing ones?   It's a question that can divide a room straight down the middle, and in truth, I don't...

Authentic or valuable?

    There's a course you can buy on Udemy called "How to be Authentic in your Marketing".   It may sound like a Yes Minister episode, but it's real.   ...

Why I approach referrals as research

    I hate asking for referrals.   Maybe it's because every time the idea pops up, a hundred stories of "hard sell" tactics well up in the back of my mind. ...

Which Marketing Metrics?

    John Wanamaker is most famously attributed with the quote: “Half the money I spend on marketing is wasted; the trouble is I don’t know which...

5 Reasons Marketing Advice Isn't Like Selling Widgets

    I'm kicking off our second Fast Track program of the year, this month on Practice Marketing, but before I do I wanted to share one thing before we start. ...

The Only 3 Funnels Advisers Should Focus On

  My son Nate used to play this game with puzzles when he was younger. It went like this: Open puzzle. Tip puzzle on the ground. Laugh and insist you put it together....

The Key to Marketing Advice?

  I'm in the middle of reading The Art of Conformity by Chris Guillebeau, and I'm loving it. It's full of all sorts of amazing insights, and I wanted to share one that...

Fishing with a spanner?

    Every day a newsletter comes through into my inbox.   It's one of those industry news ones, with headlines such as:   "Corporation to acquire other...

App Review: Endorsal

    Getting testimonials for your website shouldn't be optional. It's essential.   Testimonials work because they aren't sales pitches. If selected...

And then Matt asked me what the "throw" was...

    I was lucky enough to get to attend the recent Seth Godin Q&A run by MLC, courtesy of a client of mine (thanks Matt!) who was kind enough to invite me. ...

How I Saved $15k With A Whiteboard Marker

    "$15,000", said my client, "That was the quote".   She was talking about the cost of getting someone in to create a marketing plan for her business. ...

Careful What You Wish For!

    When I was a kid, every now and again my Mum and I would go back to Dublin.   I remember those trips more intensely than many others from my early...

I Find This Question Hard...

Of all the questions I find hardest to answer clearly, "What do I want?" ranks up there. I mean, I can tell you where I'd like to go on holiday next, or the revenue target...

I Got Lost Bushwalking And Almost Bitten By A Snake

   In mid-2019, I took off out of the city for three days in isolation. I chose the Hawkesbury River region, north of Sydney. A small, off-grid cabin with a...

The Two Hats We Want To Wear

Recently, whilst looking through some old coaching material, I came across a statement that leapt out at me.   "The number one reason that most business people do not...

How To Start The Year Strong

Imagine you're running a race.   It's a long-distance race, one that will test you on many levels. You don't have to be physically fit to run in (though it will help),...

Pricing & The Importance of Loss.

  This book was gifted to me a while ago and as you can see by the dog ears, it is by far one of my favourites.    It's called ...
Do you ever hesitate when sending out an email broadcast to clients? Maybe you worry that it’s an imposition, another “marketing” email in their already...
  I'm an emotional person. I have big ups. but I have big downs. When I'm down it all seems like I'm walking down a road in the desert with no end. Just miles and...

Tips for Doing Everything Faster

(5 min read) Today, whilst walking the dog, I wrote a blog; this blog.I also sent a series of instructions to my team so I didn't become the bottleneck in the system...

The Truth About Digital Marketing & Advice Firms

  6 min read Of all the untruths spoken about generating leads for advice firms, that it can be completely automated is one of the biggest.The point of digital...

Why Marketing Matters Most For Advice Firms in 2019 - Part 2

In Part 1, I shared with you why I think mastering marketing your advice is key to a successful 2019. In Part 2, I want to share how to do it.  The good news is it's...
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