Pricing & The Importance of Loss.

Jul 10, 2019
 

 

This book was gifted to me a while ago and as you can see by the dog ears, it is by far one of my favourites. 

 

It's called 'Priceless: The Myth of Fair Value' by William Poundstone.

 

I've read it many, many times and I think right here and now given...

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Stop Worrying About Marketing & Start Adding Value

Jun 05, 2019
 

Do you ever hesitate when sending out an email broadcast to clients?

Maybe you worry that it’s an imposition, another “marketing” email in their already overflowing inbox?

Maybe you feel like the only emails your clients should get from you are the kind that are written to them...

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When It All Gets Too Much

May 29, 2019
 

 

I'm an emotional person. I have big ups. but I have big downs.

When I'm down it all seems like I'm walking down a road in the desert with no end. Just miles and miles of the same old stuff.

I start thinking about all the people I'm not friends with anymore. The family I wish I had. The...

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Tips for Doing Everything Faster

May 15, 2019

(5 min read)

Today, whilst walking the dog, I wrote a blog; this blog.

I also sent a series of instructions to my team so I didn't become the bottleneck in the system and issued detailed instructions for our marketing team to develop 20 new program modules and update landing pages on our...

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The Truth About Digital Marketing & Advice Firms

May 08, 2019

 

6 min read

Of all the untruths spoken about generating leads for advice firms, that it can be completely automated is one of the biggest.

The point of digital marketing as an advice firm isn't to replace your current lead generating activities. The point is to supplement the manual...

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Why Marketing Matters Most For Advice Firms in 2019 - Part 2

Apr 24, 2019

In Part 1, I shared with you why I think mastering marketing your advice is key to a successful 2019.

In Part 2, I want to share how to do it. 

The good news is it's actually a lot easier than most realise.

All you need to do is to look for ways to add value to your clients every fortnight;...

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