Pricing & The Importance of Loss.

Jul 10, 2019
 

 

This book was gifted to me a while ago and as you can see by the dog ears, it is by far one of my favourites. 

 

It's called 'Priceless: The Myth of Fair Value' by William Poundstone.

 

I've read it many, many times and I think right here and now given...

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The 5 Most Common Pricing Mistakes

Jun 26, 2019
 

Pricing is one of those topics where you start off talking about pricing, next thing you know you find yourself swiftly progressing to service offers, client engagement and value propositions and....

Still, pricing is one of the most important things to get right.

It's so...

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The Truth About Digital Marketing & Advice Firms

May 08, 2019

 

6 min read

Of all the untruths spoken about generating leads for advice firms, that it can be completely automated is one of the biggest.

The point of digital marketing as an advice firm isn't to replace your current lead generating activities. The point is to supplement the manual...

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Why Marketing Matters Most For Advice Firms in 2019 - Part 2

Apr 24, 2019

In Part 1, I shared with you why I think mastering marketing your advice is key to a successful 2019.

In Part 2, I want to share how to do it. 

The good news is it's actually a lot easier than most realise.

All you need to do is to look for ways to add value to your clients every fortnight;...

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