There's a quote I absolutely love, from Malcolm Forbes (of Forbes magazine fame, amongst other things).
"The smart ones ask when they don’t know. And, sometimes, when they do"
Sometimes it's easy to assume that the person asking questions is the non-expert. What I've seen more often that...
Imagine you’re a business offering a service that 85% of the market don’t seem to want.
That’s not great. It’s also not terrible. 15% market share we can work with.
Now imagine 50% of the 15% who do want what you offer drop out of the sales process at the first step in the...
It's a good question.
There's no doubt that most planners could add value to most people. However, the question isn't around whether you can, but instead whether you should.
Let's look at this from a business perspective. You have two core options when it comes to growing a business.