Pricing & The Importance of Loss.

Jul 10, 2019
 

 

This book was gifted to me a while ago and as you can see by the dog ears, it is by far one of my favourites. 

 

It's called 'Priceless: The Myth of Fair Value' by William Poundstone.

 

I've read it many, many times and I think right here and now given...

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The 5 Most Common Pricing Mistakes

Jun 26, 2019
 

Pricing is one of those topics where you start off talking about pricing, next thing you know you find yourself swiftly progressing to service offers, client engagement and value propositions and....

Still, pricing is one of the most important things to get right.

It's so...

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True Value

Jun 12, 2019
It was 2007. It was snowing.
 
If you've ever been to Amsterdam in the snow, you'll know it's a magical place. Lots of time in warm bars drinking tall glasses of beer, eating pickled herring, and just generally wandering around what is a beautiful city.
 
But something got us that...
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The Pricing Trap

May 02, 2019
I don't know if you're a music fan, but when I was younger I was into electronic music, and one band I liked was New Order.

In 1983 they released a 12' single called Blue Monday. Great song, which went on to be the best selling 12' of all time.

The only problem was; due to the amazing sleeve...
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3 Service Offer Questions To Be Ready To Answer

Apr 11, 2019

When it comes to your service offer, over the next 12 months, there are three questions you need to be prepared to answer.

Your clients may never actually ask these questions. Doesn't mean they're not thinking about them.

Should the regulator want to know the answers, you'll be glad you prepared...

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WHY INCREASING FEE ISN’T AS RISKY AS YOU THINK

Apr 18, 2018

Do you want to know the fastest strategy to scale your advice firm?

Increase your fees.

It’s so blindingly obvious to me, and kind of ironic that with so many firms seeking to use what they’ve already got to make more, the answer is often sitting right in front of them.

I have...

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THIS CONVERSATION HAD ME MAD AS HELL

Feb 14, 2018

So I’m not a “get mad” kinda person, and certainly not in a professional sense.

This question though had me simmering in my own juices all the way over Christmas.

If you’ve ever been challenged on price (I’m guessing you have, even indirectly at least once, right?),...

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WHY THE CAUSE OF YOUR SOA INEFFICIENCY ISN’T WHERE YOU THINK IT IS

Jul 25, 2017

If you want to make your advice business a super firm in the future, you need to focus on this ONE overlooked area. By shifting your focus, your firm will be following the strategy of Facebook, Google and even acorns investing. Here is how you can stand on the shoulder of giants.

Check out my new...

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