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THE 85:15 STORY OF ADVICE CLIENTS

Feb 18, 2018

Imagine you’re a business offering a service that 85% of the market don’t seem to want.

That’s not great. It’s also not terrible. 15% market share we can work with.

Now imagine 50% of the 15% who do want what you offer drop out of the sales process at the first step in the...

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