(latin, verb) - ow-dare-ay
1. dare/have courage (to go/do), act boldly, venture, risk
2. intend, be prepared
It’s hard to pronounce, but it explains so much about the journey we’ve come on.
You’d maybe think it’d been chosen with meticulous care, but the truth is it came about because of a lack of free domain names, and a soccer top hanging on the wall in the same room.
“Audere est facere”, or to dare is to do, is the motto of an old, great club.
Even after a thousand mispronunciations, countless repeated, “Sorry, from where?” phone conversations, and all that comes with using a Latin name to define who you are, we can’t change it.
See, it’s what this is all about. It’s about being willing to look beyond what you know, beyond established wisdom and into places that you wouldn’t think would hold inspiration for better advice firms.
It’s about crashing together ideas that don’t seem to fit, watching many of them not fit, but enough of them to succeed to lead you down roads no one else is looking for.
It’s about taking action, being focused on helping other people act and, by extension, providing the means to get end clients (ordinary people like our Mums and Dads) take charge of their financial future.
It’s about accepting that extraordinary results come from doing what most others don’t (and won’t).
Along the way, we’ve worked with well over a thousand advice firms, as well a bunch of businesses that have nothing to do with advice, and learning from well outside the comfort zone.
We’ve experimented with technology, digital, integrations and run down dead ends so deep they echoed.
We’ve produced gigbytes of articles, published books, shared whitepapers, built templates, filmed reams of video, streamed countless live webinars, honed our skills at live events and traveled all over to speak and share.
We’ve assembled a team far and wide (who you can meet a few of below) who all have the very same mission; to help create stories of business success for those who make a living applying their expertise to help others achieve financial success.
And we’re just getting started.
But the best thing about what we do has been those who have joined us along the way.
Our extensive network of business partners who share in a vision.
Our community of subscribers who look to the future of advice with excitement.
The tribe of pioneers we call members. The ones who have allowed us to make our living helping them improve their businesses. Invested in us so we could invest in building the best programs we could. Allowed us to work with them as small business owners, given us the chance to impact their life outside of business and given us back just as much.
And the team you will meet below (and maybe in person).
The Audere Team
Stewart is the guy who cooks this all up, mashes together ideas and tries to make idea babies. The mechanism by which it happens is frankly a mystery, but involves a memory for useless information that somehow produces something that is actually of use.
He’s been consulting and coaching within financial services for two decades, and during that time has written two books, launched at least six programs and coached well over 400 firms directly, thousands if you count conferences and large workshops.
The only Playstation game he has ever finished was The Last Of Us, and he never plays on anything except “easy” mode.
Rachel is the one who shows people the ropes, and ropes them in when they don’t show. She keeps everyone on the straight and narrow, as well as being the driving force behind making sure our live events are totally memorable.
She is also probably one of the most qualified in the team to do so, having been an adviser for four years as well as filling a number of BDM, PDM and institutional licensee roles before she saw the light and joined the team at Audere.
She is incredibly susceptible to flattery.
DIGITAL MARKETING MANAGER
Rose knows more about digital media than most people know about their own hands. There have been countless times in our business we’ve realised we should have done what Rose said to do in the first place. We should probably get it tattooed somewhere.
Her experience doesn’t lie just in digital. She’s held numerous roles managing large teams, before deciding to join Audere and solving about twenty problems in one go.
She isn’t allowed to leave us. We have a bodyguard that follows her around and is trained to attack whenever he detects a job offer.
Do you know someone you think should become part of our team?
Is that person you?
Reach out and say hi. That’s how “sliding doors’ moments start
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